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What does pre-sale and launch mean in the UAE real estate market

In the Dubai real estate market, the words “Pre-sale” and “Launch” are popular with regards to projects.

In the real estate world, it means different stages of a project entering the market.

Pre-sale - at this stage, you can only book the opportunity to buy an apartment. That is, make a reservation for the object.
Launch - in the context of real estate, this is the start of sales of a new project.

In summary: at the presale you make a reservation, and at the launch - the first payment. If after the start of sales you for some reason do not purchase the object, then the reservation money is returned.