What Real Estate is Called Branded? Mercury Group Director Irina Alazova Explains

Q&A with Irina Alazova, Director of Mercury Group
Q: Irina, what exactly is branded real estate?

A: Think of it as real estate meets high fashion.
These are luxury residences co-created with iconic brands and hotel chains — like Dubai’s Emaar with 5-star Address Resorts, or:

Jacob & Co Beachfront Living — in the lush Aljurf community
Mira Villas by Bentley Home — where elegance meets design perfection

This is not just real estate - it is prestige and a community of like-minded people.

Advantages of branded real estate:

More rapid growth in price - due to rare characteristics and a limited number of lots
Higher rental yield - the rent of such apartments is 30-40% more expensive than the market average
Better quality of finishing - sometimes it is designer, and furniture and appliances are included
More amenities on the territory - from concierge and valet services to a menu of a famous chef and A La Carte service

Contact Mercury Group - we have exclusive access to branded real estate around the world.